Selecta

Selecta has gone a long way from its humble beginnings in 1948, when it was established as an ice cream parlor in Manila. In 1988, RFM acquired the brand from the Arce family to form Selecta Dairy Products, Inc. and brought Selecta to the mainstream market. With RFM's sharp entrepreneurship, complemented by Unilever's expertise in the ice cream industry, a global partnership began in 1999 to form Selecta Wall's, Inc. now Unilever RFM Ice Cream, Inc. It is an alliance that carried Selecta to greater heights - expanding and strengthening its market share in the region. The strategic moves of manufacturers in recent years helped to boost the consumption of ice cream in the Philippines. Aside from quality leadership, Selecta ice cream is also known for its trailblazing innovations both in take-home and out-of-home category. Selecta was able to convince consumers to indulge in ice cream through the affordable price of its Cornetto brand, while its bulk dairy ice cream variant is positioned to promote family .