The Pioneer in Flour Milling
“Making everyday a celebration. Every meal, a feast.”
RFM began as a pioneer in flour milling in the 1950s. Today, we continue that legacy by providing the finest flour and institutional food solutions to the Philippines' top bakeries and food service providers.
Brand Highlights
Flour Portfolio
RFM's flour milling heritage includes a full range of trusted brands for bakeries, food service, and households across the Philippines.
Republic Special
Cinderella
White King All Purpose Flour
White King Cake Flour
Majestic
Señorita
Dynamic Special
White King Wrapper Flour
More RFM Brands
Selecta
Selecta has gone a long way from its humble beginnings in 1948, when it was established as an ice cream parlor in Manila. In 1988, RFM acquired the brand from the Arce family to form Selecta Dairy Products, Inc. and brought Selecta to the mainstream market. With RFM's sharp entrepreneurship, complemented by Unilever's expertise in the ice cream industry, a global partnership began in 1999 to form Selecta Wall's, Inc. now Unilever RFM Ice Cream, Inc. It is an alliance that carried Selecta to greater heights - expanding and strengthening its market share in the region. The strategic moves of manufacturers in recent years helped to boost the consumption of ice cream in the Philippines. Aside from quality leadership, Selecta ice cream is also known for its trailblazing innovations both in take-home and out-of-home category. Selecta was able to convince consumers to indulge in ice cream through the affordable price of its Cornetto brand, while its bulk dairy ice cream variant is positioned to promote family .
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Selecta Fortified Milk
Selecta Fortified Filled Milk is Fortified with Vitamins A, D, B-Complex, Niacin and Calcium that comes from the trusted brand-Selecta.
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Sunkist Juicy Juice
Around the globe, Sunkist® is the most popular name for oranges. With over 100 years of fruit-growing expertise, consumers trust Sunkist to deliver unparalleled quality, trust-worthiness and wholesome goodness. In the Philippines, RFM carries a range of Sunkist® beverages in both ready-to-drink and powder formats. It is the market leader for juices in Tetra Pak carton packages.
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